Technology that will Guarantee your Clothes Fit



Just last week I was searching the clothes rails in my local shops. Looking for things in the right size can be a bit of a nightmare, especially as every retailers’ sizes are different. I was eager to try on my new clothes when I got home, no one really has the time or the patience to try them on in-store anymore, and in theory, everything of the right size should fit.




There always seems to be something that doesn’t quite fit though. On my way to work the next morning, I popped into the same shop to return a pair of trousers. I was then told that the returns desk wasn’t going to be opening for another hour and I’d have to wait. Now irritated, I left the store.

In a world of modern technology, things that were once a small inconvenience seem much more annoying. Why is it so hard to return things that don’t fit properly? Why is it so hard to buy clothes that fit properly in the first place? Why do sizes vary so much from store to store?



It could all be about to change though. M&S have recognized that a large amount of money is spent on staff to manage their returns department: if you are in store staff spend time with you checking the tags and issuing the refund, but behind the scenes items also have to be checked and repackaged to resell to other customers.

M&S are going to implement body scanners online and in store, so customers can find out if clothing will fit and look good before they buy them. Meaning the need to return items will be hugely reduced.

If you’re crazy enough to stand in the long ques to try on clothing, you should find that the wait time is also significantly reduced. People like me prefer not to get all hot and sweaty in the crowded changing rooms unless absolutely necessary.




In its turnaround scheme, M&S have created goals, one of which is to invest more in technology. They have recently invested in Texel, the creators of the 3D scanning technology that they intend to use.

If more retailers were to use this technology online, I would be more inclined to purchase clothes there as opposed to using high street stores. The main reason for not using websites for clothes purchases is because sizes can be unpredictable and by the time you have waited for delivery it can then be a nightmare to send things back.

Will this technology benefit the highstreets or will it drive more people online? Ordering anything from an online retailer is typically better (as long as you can be sure of the quality) because they typically offer better prices as they don’t have the overheads that high street stores do.

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