We’ve all been there, haven’t we? You’re in the middle of clothes shopping and you have your arms full of potential buys. You head towards the changing rooms to try them on and then you see the queue. This queue is about thirty people long and will take up far too much of precious shopping time. 

Let’s not even think about the struggle of wriggling out of your clothes in that tiny cubicle and God forbid not being able to reach the zipper on the back of your dress. The whole thing seems far too traumatizing.


Amazon has revolutionized the world of online shopping and now they are moving on to the way we try on and buy new clothes.

Amazon’s new app will scour your selfies and pin your face and body shape to a model. Amazon will then look at your climate, the pictures you have uploaded online and your calendar to make suggestions on what it thinks you should wear. 

The app design is going to be similar to Tinder, with users swiping left and right to indicate the outfits they like and dislike. It will also have “show me more like this” and “randomize” features to ensure you find things you like in the most efficient way possible.


Frequent Amazon shoppers will recognize it’s one-click feature, allowing users to quickly purchase outfits they love without re-entering card details and the delivery address.
You won’t ever have to stand in ques for the changing rooms again.

There are consequences to this technology though, this may mean the end for the high street as we know it. We are all familiar with images of closed down shops as we walk through our town centers and this might drive even more businesses into the ground as they struggle to keep up.

It seems that the high street shops that want to survive this radical new way of shopping are going to have to embrace the change. Businesses that are also on the internet and only maintain a few physical stores seem to fair better against changes like this.

High Street Shop

I also wonder about the app’s reliability. I have ordered clothes from Amazon in the past and been hugely disappointed with the items that were sent. They looked nothing like the stock images uploaded to the Amazon website and the fabric was cheap. How will Amazon ensure the clothing users are “trying on” look anything like the clothing that is delivered?

If they can’t guarantee the quality of the clothing, I do not see this app taking off.

What do you think? Will you ditch your favorite high street brands for the ease of the online experience?