Has Tinder Murdered True Love?

Are you currently swiping left? Are you addicted to the buzz you get when you’ve matched with someone else? Is it disappointing when the person you matched with just asks for “pics” in the first message? Yes, we’re disappointed too!

We’re disappointed that finding love has turned into a numbers game. We are disappointed that instead of liking someone’s sense of humour and the way they laugh, we are staring at Snapchat filters and hoping for the best.

Love is a game


80 per cent of Tinder users are Millennials. Out of 50 million users, a fifth of those use Tinder on a daily basis. Are we all just playing a game?

For a conversation to start, a ‘match’ needs to occur. This allows the user to consistently swipe away and ‘like’ or ‘superlike’ the people they view as attractive. It sounds like a digital card game for love when you think about it right?

The main focus is on appearance (name, age and distance also play a big part). Any other information requires a click onto their profile for more exploration. Since this can be done discreetly, the excitement builds for the user.

Will they like me back? Will we talk? Will we match? Is he my future husband? All of these questions before you have even begun talking. If there’s no reply, no bother. You can carry on swiping and clicking to your heart's content. Clicking and matching several at once for a potential hook up.

You can literally play a game with yourself, seeing how many times you can score points with other people, without seeing how many losses you have!

Whilst all this sounds great, what happened to connecting to one another based on each other’s interests, hobbies, personality? What do we have in common? Initial attraction is great but if there is no substance a relationship can’t last.

Does it mimic real-life dating?


It could be argued that when we meet people in a natural setting we initially judge them based on their appearance anyway. They do say that there is no second chance to make a first impression. Are we really that vein though?

Chemical rush

Like all other games, we get a small rush when we get a positive notification, and Tinder is definitely no exception. Known as the ‘Random Reward’, this causes a small spike in Dopamine levels – the brain’s feel-good chemical. This consistent satisfaction is why we become addicted to this type of game. We keep going back for more to keep up that consistency.

Whilst Tinder mimics real life dating, it’s not known as being a dating app for lasting relationships. It’s called ‘Tinder date’ for a reason. It might be great for a one-night stand, but I wouldn’t be heading out to buy that white dress anytime soon. Even more so, because a match needs to occur before two people have the opportunity to talk, there is no real way to filter out people who are just after meaningless sex. (Not that we are judging!)

Like the rush that we feel when we get a notification, we get the same going through the pictures at a fast rate. We don’t even need to put in the effort to scroll. Tinder was designed to be hassle-free, you can swipe faster and faster, and make connections quicker. Not only does this make it more addictive, but the sudden ‘halt’ when you’ve found you’ve matched is also exhilarating.


What do you think? Is Tinder ruining dating? Or enhancing what we’ve always done. It will be interesting to see how the app develops in the next few years and how it impacts statistics on relationships and marriage.